This Privacy Notice for California Residents supplements the information contained in the Seiko Watch of America LLC (“SWA”) Website Privacy Policy set forth aboveand applies solely to all visitors, users, and others who reside in the State of California (“consumers” or ”you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other applicable California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this Notice.

Information We Collect

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”).  

In particular, we have collected the following categories of personal information from our consumers within the last twelve (12) months:

Personal information does not include publicly available information from government records, deidentified or aggregated consumer information, and information excluded from the CCPA’s scope.

We obtain the categories of personal information listed above from the following categories of sources:

• Directly from you. For example, from forms or surveys you complete or products and services you purchase; and
• Indirectly from you. For example, from observing your actions on our Website. 

Use of Personal Information

We may use or disclose the personal information we collect for one or more of the following purposes:

• To fulfill or meet the reason you provided the information;
• To provide, support, personalize, and develop our Website, products, and services;
• To process your requests;
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
• To personalize your Website experience and to deliver content and product and service offerings relevant to your interests;
• To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business;
• For testing, research, analysis, and product development, including to develop and improve our Website, products, and services;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• As described to you when collecting your personal information or as otherwise set forth in the CCPA;
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets; and
• Whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our consumers is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category D: Commercial information.
Category F: Internet or other similar network activity.
Category G: Geolocation data.

We disclose your personal information for a business purpose to the following categories of third parties:

• Our affiliates;
• Service providers; and
• Third parties to whom you authorize us to disclose your personal information in connection with products or services we provide to you. 

Personal Information Sales

We do not sell personal information.  

Your Rights and Choices

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Retention 

SWA will retain your personal information and sensitive information for twelve (12) months.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months (the “right to know”). Once we receive your request and confirm your identity (see Section titled “Exercising Your Rights to Know or Delete”), we will disclose to you: 

• The categories of personal information we collected about you;
• The categories of sources for the personal information we collected about you;
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information; and
• The specific pieces of personal information we collected about you (also called a data portability request).

We do not provide a right to know or data portability disclosure for B2B personal information.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity (see Section titled “Exercising Your Rights to Know or Delete”), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider to: 

1. Complete the transaction for which we collected the personal information.

2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

3. Debug products to identify and repair errors that impair existing intended functionality.

4. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

5. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us. 

6. Comply with a legal obligation. 

7. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action. 

Exercising Your Rights to Know or Delete

To exercise your rights to know or delete described above, please submit a request through one of the following methods:

• Calling us at 888-348-3111
•  Emailing us at legaldept@seikousa.com, Attn: Seiko Legal Department
• Mailing us at 2 Park Way, Suite 2A, Upper Saddle River, NJ 07458, Attn: Seiko Legal Department

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your child.  You may only submit a request to know twice within a 12-month period. Your request to know or delete must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us, however, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format

We will confirm receipt of your request within ten (10) business days. If you do not receive confirmation within the 10-day timeframe, please contact us using the contact methods listed above.

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.  

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: 

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services. 
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services. 

Other California Privacy Rights

California's "Shine the Light" law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not provide your personal information to third parties for their direct marketing purposes. 

Additional Privacy Rights for Residents of Certain Other States

Residents of Colorado, Connecticut, Virginia, and Utah have additional rights similar to the rights held by residents of California.  As a result, we will provide residents of these states with the same rights described above as residents of California have with regard to the “Right to Know and Data Portability”, the “Right to Delete”, “Exercising Your Rights to Know or Delete”, “Response Timing and Format”, and “Non-Discrimination”.  Other states may, in the future, enact similar laws and, to the extent other states do so, these rights shall apply equally to residents of those other states as well.  

Changes to Our Privacy Policy

We reserve the right to amend our Privacy Policy and/or our Privacy Notice for California Residents at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Website and update the notice's effective date. Your continued use of our Website following the posting of changes constitutes your acceptance of such changes.

Contact Information

If you have any questions or comments about our Privacy Policy and/or our Privacy Notice for California Residents, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under our Privacy Notice for California Residents, please do not hesitate to contact us at:

• Phone Number: 888-348-3111
• Email: legaldept@seikousa.com
• Postal Address: 2 Park Way, Suite 2A, Upper Saddle River, NJ 07458, Attn: Seiko Legal Department